Trump declines presidential bid

The Republican field lost some of its flair when real estate mogul and reality television star Donald J. Trump announced Monday that he would not enter the 2012 presidential race.

Trump’s brief flirtation with politics came amidst speculation that he was seeking publicity for Celebrity Apprentice, his NBC television show.

With sensational sound bites, the constant hounding of the birther issue, and his curious hairstyle, Trump’s media coverage often eclipsed the coverage afforded other possible Republican contenders such as Mitt Romney, Tim Pawlenty, and Newt Gingrich.

While Trump’s antics may not have added much substance to the political debate, it did demonstrate the media’s role in directing the public’s attention.

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As a fan of Celebrity Apprentice I was intrigued by Trump’s exploration of a presidential campaign. Judging from his response to the jokes directed his way at the White House Correspondent’s Dinner, it appears that Trump only enjoys the scrutiny of the board room when he’s the one asking questions and making criticisms.

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